When is custom the wrong answer?
When the process is not distinctive. Bookkeeping, payroll, a webshop, a booking calendar: products exist for these, maintained by whole teams, and you can use them for a fraction of what building costs. Custom pays off when the process itself is the differentiator, or when no product covers the combination of data and steps you need. The honest order is: first check whether it exists, then build. That conversation is available on its own, with no obligation to have anything built.